Analytics Dashboard
🎯 Quick Summary
- Comprehensive analytics for AI citation performance across all metrics
- Track Citation Rate, Share of Voice, Answer Equity, and custom KPIs
- Visualize trends over time with interactive charts and graphs
- Segment performance by content type, platform, topic, and author
- Export reports for stakeholders and executive summaries
📋 Table of Contents
- Analytics Overview
- Key Metrics Dashboard
- Trend Analysis
- Performance Segmentation
- Platform Comparison
- Content Performance
- Reports & Exports
- Custom Dashboards
🔑 Key Concepts at a Glance
- Analytics Dashboard: Central hub for all AI citation metrics
- Trend Line: Historical performance showing growth/decline
- Segmentation: Breaking down metrics by dimension (platform, topic, etc.)
- Benchmark: Industry comparison showing relative performance
- Custom KPI: User-defined metric for specific business goals
🏷️ Metadata
Tags: platform, dashboard, analytics, reporting, metrics
Status: %%ACTIVE%%
Complexity: %%MODERATE%%
Max Lines: 450 (this file: 445 lines)
Reading Time: 10 minutes
Last Updated: 2025-01-18
Analytics Overview
Dashboard Purpose
Analytics Dashboard provides:
- High-Level View: Overall AI citation performance at a glance
- Deep Dive: Drill down into specific metrics, platforms, content
- Historical Trends: Track progress over weeks, months, quarters
- Competitive Context: Compare against industry benchmarks
- Actionable Insights: AI-powered recommendations for improvement
Dashboard Layout
┌─────────────────────────────────────────────────────────┐
│ UnrealSEO Analytics Dashboard │
├─────────────────────────────────────────────────────────┤
│ │
│ KEY METRICS (30-day view) │
│ ┌───────────┬───────────┬───────────┬────────────┐ │
│ │ Citation │ Share of │ Answer │ Queries │ │
│ │ Rate │ Voice │ Equity │ Tracked │ │
│ │ 24.5% │ 12.3% │ 78/100 │ 1,247 │ │
│ │ ↗ +2.1pp │ ↗ +1.4pp │ ↗ +3pts │ ↗ +124 │ │
│ └───────────┴───────────┴───────────┴────────────┘ │
│ │
│ TREND CHART (90 days) │
│ [Citation Rate line graph] │
│ │
│ PERFORMANCE BY PLATFORM │
│ [Bar chart: ChatGPT, Claude, Gemini, Perplexity] │
│ │
│ TOP PERFORMING CONTENT │
│ [Table: Content, Citations, Traffic] │
│ │
│ OPPORTUNITIES │
│ [List: High-value optimization targets] │
│ │
└─────────────────────────────────────────────────────────┘
Key Metrics Dashboard
Primary Metrics Cards
Citation Rate Card:
┌───────────────────────────────────┐
│ CITATION RATE │
│ │
│ 24.5% │
│ ↗ +2.1pp vs last month │
│ │
│ Breakdown: │
│ • ChatGPT: 28% │
│ • Claude: 21% │
│ • Gemini: 26% │
│ • Perplexity: 23% │
│ │
│ Target: 30% (5.5pp to go) │
│ Trend: On track (+0.7pp/month) │
└───────────────────────────────────┘
Share of Voice Card:
┌───────────────────────────────────┐
│ AI SHARE OF VOICE │
│ │
│ 12.3% │
│ ↗ +1.4pp vs last month │
│ │
│ Top Competitors: │
│ 1. Competitor A: 18.2% │
│ 2. Competitor B: 15.7% │
│ 3. YOU: 12.3% (#3) │
│ 4. Competitor C: 9.8% │
│ │
│ Gap to #1: -5.9pp │
│ Path to #2: +3.4pp needed │
└───────────────────────────────────┘
Answer Equity Card:
┌───────────────────────────────────┐
│ ANSWER EQUITY │
│ │
│ 78/100 │
│ ↗ +3pts vs last month │
│ │
│ Component Scores: │
│ • Attribution: 82/100 (A-) │
│ • Context: 75/100 (B) │
│ • Fairness: 81/100 (A-) │
│ • Accuracy: 73/100 (B-) │
│ │
│ Grade: B (Good) │
│ Focus: Improve Accuracy │
└───────────────────────────────────┘
Secondary Metrics
Query Tracking:
Total Queries Tracked: 1,247
• Cited: 306 (24.5%)
• Not Cited: 712 (57.1%)
• Competitor Only: 229 (18.4%)
New Queries This Month: +124
Citation Wins This Month: +23
Citation Losses This Month: -5
Net Change: +18 (positive momentum)
Content Coverage:
Pages Tracked: 342
• High Performers: 45 (13%)
• Medium Performers: 128 (37%)
• Low Performers: 169 (49%)
Average Citations per Page: 3.2
Top Page Citations: 47 (CRM Buyer's Guide)
Pages with Zero Citations: 89 (26%)
Trend Analysis
Citation Rate Trends
90-day trend chart:
Citation Rate Trend (Oct 18 - Jan 18)
30% ┤
│ ┌───
25% ┤ ┌────┘
│ ┌────┘
20% ┤ ┌─────┘
│ ┌────┘
15% ┤ ┌────┘
│─────┘
10% ┤
└────────────────────────────────────
Oct Nov Dec Jan
Analysis:
• Starting: 14.2% (Oct 18)
• Current: 24.5% (Jan 18)
• Change: +10.3pp (+73% growth)
• Monthly avg: +3.4pp
• Trend: Strong upward momentum
• Forecast: 28% by Feb 15 (on track for 30% goal)
Platform-Specific Trends
Performance by platform over time:
Platform Trends (90 days)
ChatGPT: 18% → 28% (+10pp, +56%) ↗ Strong growth
Claude: 16% → 21% (+5pp, +31%) ↗ Steady growth
Gemini: 12% → 26% (+14pp, +117%) ↗↗ Breakout growth!
Perplexity: 20% → 23% (+3pp, +15%) → Slight growth
Key Insights:
• Gemini: Major optimization success (schema implementation)
• ChatGPT: Consistent monthly gains
• Perplexity: Plateauing, needs attention
• Claude: Room for improvement
Seasonal Patterns
Identify cyclical trends:
Citation Rate by Week of Month:
Week 1: 26.2% (highest)
Week 2: 24.8%
Week 3: 23.1%
Week 4: 22.9% (lowest)
Pattern: Peaks early month (fresh content?)
Action: Publish major updates in Week 1
Performance Segmentation
By Content Type
Segment analysis:
┌─────────────────┬──────────┬────────┬─────────────┐
│ Content Type │ Pages │ Cit.% │ Avg Cites │
├─────────────────┼──────────┼────────┼─────────────┤
│ Buyer's Guides │ 12 │ 58% │ 12.3 │
│ How-To Guides │ 45 │ 34% │ 6.8 │
│ Product Reviews │ 23 │ 29% │ 5.2 │
│ Blog Posts │ 156 │ 18% │ 2.1 │
│ Landing Pages │ 78 │ 12% │ 1.4 │
│ News Articles │ 28 │ 8% │ 0.9 │
└─────────────────┴──────────┴────────┴─────────────┘
Insights:
• Buyer's Guides: 5x better than average (invest here!)
• How-To Guides: Strong performers (2x average)
• News Articles: Low citation value (deprioritize)
By Topic/Category
Topic performance:
Top 5 Topics (by Citation Rate):
1. Product Comparisons: 42% citation rate
- Example: "CRM Software Comparison"
- Queries: 87 tracked, 37 cited
2. Implementation Guides: 38%
- Example: "CRM Implementation Checklist"
- Queries: 64 tracked, 24 cited
3. Pricing & ROI: 31%
- Example: "CRM ROI Calculator"
- Queries: 52 tracked, 16 cited
4. Feature Explanations: 23%
- Example: "What is Lead Scoring?"
- Queries: 134 tracked, 31 cited
5. Industry-Specific: 19%
- Example: "CRM for Real Estate"
- Queries: 98 tracked, 19 cited
Strategy: Double down on topics 1-3 (40%+ cite rate)
By Author
Author attribution impact:
┌──────────────────┬────────┬────────┬─────────────┐
│ Author │ Posts │ Cit.% │ E-E-A-T │
├──────────────────┼────────┼────────┼─────────────┤
│ Sarah Johnson │ 34 │ 45% │ 92/100 (A) │
│ Mike Chen │ 28 │ 38% │ 85/100 (A-) │
│ Generic/No Auth │ 187 │ 16% │ 42/100 (F) │
│ Emily Rodriguez │ 23 │ 29% │ 78/100 (B) │
└──────────────────┴────────┴────────┴─────────────┘
Finding: Attributed content cites 2-3x better
Action: Add author bios to all 187 generic posts
Expected impact: +8-12pp citation rate increase
Platform Comparison
Cross-Platform Performance
Side-by-side comparison:
Platform Performance Matrix:
ChatGPT Claude Gemini Perplexity Avg
Citation Rate: 28% 21% 26% 23% 24.5%
Avg Position: 2.8 3.1 2.4 2.2 2.6
Top Position %: 18% 12% 24% 28% 20.5%
Citation Length: Medium Long Short Medium -
Queries Tracked: 1,247 1,247 1,247 1,247
Cited: 349 262 324 287
Not Cited: 898 985 923 960
Best Performers by Platform:
• ChatGPT: How-to guides, instructional content
• Claude: Long-form analysis, research
• Gemini: Quick facts, comparisons (schema-rich)
• Perplexity: Recent content, news, updates
Platform-Specific Insights
ChatGPT Analytics:
ChatGPT Deep Dive:
Citation Rate: 28% (highest)
Your Rank: #2 among competitors
Top-Cited Content Types:
1. Step-by-step tutorials (52% cite rate)
2. Feature comparisons (41%)
3. "Best of" lists (38%)
Optimization Opportunities:
• 127 queries: Competitor cited, you're not
• Focus areas: Implementation guides, case studies
• Expected gain: +5-7pp with optimization
Gemini Analytics:
Gemini Deep Dive:
Citation Rate: 26%
Growth: +14pp (90 days) - FASTEST GROWING
Success Factors:
• Schema markup (FAQPage): 67% cite rate
• Tables/comparisons: 54% cite rate
• Recent content ( under 30 days): 43% cite rate
Keep Doing:
• Add schema to ALL comparison content
• Update content monthly (freshness matters)
• Use structured data everywhere
Content Performance
Top Performing Pages
High-citation content:
Top 10 Pages by Total Citations:
1. "CRM Software Buyer's Guide 2025"
- Citations: 47 (4 platforms × avg 11.75 queries)
- Traffic from AI: 2,340 visitors/mo
- ROI: $23,400 attributed revenue
2. "How to Implement CRM: Step-by-Step"
- Citations: 38
- Traffic: 1,890 visitors/mo
- ROI: $18,900
3. "CRM Pricing Comparison 2025"
- Citations: 34
- Traffic: 1,560 visitors/mo
- ROI: $15,600
Common traits:
✓ Published/updated in 2025
✓ Has schema markup
✓ 2000+ words
✓ Attributed author with credentials
✓ Comparison tables or checklists
Underperforming Content
Optimization targets:
Bottom 10 Pages (High Potential, Low Performance):
1. "CRM Data Migration Guide"
- Expected: 30+ citations
- Actual: 2 citations
- Gap: -28 (CRITICAL)
- Issue: No schema, outdated (2022)
- Fix: Update + schema → Est. 25+ citations
2. "CRM Integration Best Practices"
- Expected: 25+ citations
- Actual: 3 citations
- Gap: -22 (HIGH)
- Issue: Thin content (800 words), no author
- Fix: Expand to 2000+, add author → Est. 20+
Priority: Fix top 5 gaps → Expected +87 citations
Content Audit Recommendations
AI-generated insights:
Content Optimization Recommendations:
High Priority (Do This Week):
□ Add FAQPage schema to 23 comparison pages
→ Expected impact: +34 citations
□ Update 12 pages published pre-2024
→ Expected impact: +18 citations
□ Add author bios to 15 high-traffic pages
→ Expected impact: +12 citations
Total expected gain: +64 citations (+21% Citation Rate)
Reports & Exports
Executive Summary Report
Monthly executive report template:
UnrealSEO Monthly Report - January 2025
EXECUTIVE SUMMARY:
• Citation Rate: 24.5% (+2.1pp MoM, +73% since Oct)
• Share of Voice: 12.3% (#3 in market, gap to #1: -5.9pp)
• Answer Equity: 78/100 (B grade, +3pts improvement)
• New Citations: +23 this month
• Revenue Impact: $47,300 attributed to AI citations
KEY WINS:
✓ Gemini citations +14pp (schema implementation working!)
✓ Buyer's Guides: 58% citation rate (5x average)
✓ 3 pages now cited 40+ times each
CHALLENGES:
✗ Perplexity growth plateauing (+3pp in 90 days)
✗ 89 pages still have zero citations (26% of site)
NEXT MONTH PRIORITIES:
1. Optimize 15 high-potential pages (target: +64 citations)
2. Add authors to 187 generic posts (target: +10pp cite rate)
3. Launch Perplexity-specific optimization campaign
Custom Reports
Build your own reports:
Report Builder:
Select Metrics:
☑ Citation Rate
☑ Share of Voice
☐ Answer Equity
☑ Top Content
Filters:
• Date Range: Last 90 days
• Content Type: Buyer's Guides only
• Platform: All
• Minimum Citations: 10+
Grouping:
• Primary: By Topic
• Secondary: By Author
Export Format: PDF
→ Generate Report
Scheduled Reports
Automate reporting:
Scheduled Reports:
Weekly Report (Every Monday 9 AM):
→ To: marketing@company.com
→ Content: Citation Rate trends, top 5 wins/losses
→ Format: Email summary + CSV attachment
Monthly Report (1st of month):
→ To: executives@company.com, board@company.com
→ Content: Executive summary, full analytics
→ Format: PDF report + PowerPoint deck
Quarterly Business Review:
→ To: All stakeholders
→ Content: Comprehensive performance, ROI, forecasts
→ Format: Interactive dashboard link + PDF
Custom Dashboards
Create Custom Views
Dashboard templates:
Template 1: Executive Dashboard
Metrics:
• Citation Rate (large card)
• Share of Voice (large card)
• Revenue attributed (large card)
• Trend graph (90 days)
Updates: Daily
Audience: C-suite, board
Focus: High-level, ROI-focused
Template 2: Content Team Dashboard
Metrics:
• Top performing content (table)
• Optimization opportunities (list)
• Recent citation changes (activity feed)
• Content type performance (bar chart)
Updates: Real-time
Audience: Content writers, editors
Focus: Actionable, content-specific
Template 3: SEO/Marketing Dashboard
Metrics:
• Citation Rate by platform
• Competitor comparison
• Query gap analysis
• Keyword opportunity score
Updates: Daily
Audience: SEO team, marketing managers
Focus: Competitive, strategic
Dashboard Sharing
Collaboration features:
Share Dashboard:
Public Link: https://unrealseo.com/d/abc123
→ View-only, no login required
→ Auto-updates every 6 hours
→ Use for: Client reports, stakeholder updates
Embed Code: <iframe src="...">
→ Embed in internal wiki, Notion, Confluence
→ Live data updates
PDF Snapshot:
→ Generate static PDF of current dashboard state
→ Use for: Email distribution, archived records
📚 Related Topics
Platform Features:
Metrics:
Guides:
🆘 Need Help?
Analytics Support:
Resources:
Last updated: 2025-01-18 | Edit this page