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UnrealSEO Platform Overview

🎯 Quick Summary​

  • Complete overview of the UnrealSEO platform
  • Core features for tracking and improving AI citations
  • Dashboard, analytics, and integration capabilities
  • How UnrealSEO helps you dominate AI search results

📋 Table of Contents​

  1. What is UnrealSEO?
  2. Core Features
  3. How It Works
  4. Platform Components
  5. Getting Started
  6. Pricing & Plans

🔑 Key Concepts at a Glance​

  • Citation Tracking: Monitor when AI platforms cite your content
  • Query Explorer: Discover and test queries across all major AI platforms
  • Analytics Dashboard: Measure citation rate, share of voice, and trends
  • Integrations: Connect with WordPress, Shopify, and other platforms via API
  • Multi-Platform: Track ChatGPT, Claude, Gemini, and Perplexity simultaneously

🏷️ Metadata​

Tags: platform, overview, features, dashboard Status: %%ACTIVE%% Complexity: %%BEGINNER%% Reading Time: 8 minutes Last Updated: 2025-01-18

What is UnrealSEO?​

UnrealSEO is the first comprehensive platform for tracking and optimizing your visibility in AI-powered answer engines.

The Problem​

Traditional SEO tools track Google rankings.

But AI platforms like ChatGPT, Claude, and Gemini
don't show "rankings" - they cite sources directly.

Questions:
• Is your content being cited by AI platforms?
• How often? Which platforms?
• What queries trigger citations?
• How do you compare to competitors?
• How do you improve citation rate?

Traditional SEO tools can't answer these questions.

The Solution​

UnrealSEO provides:

✓ Citation Tracking
  → Monitor citations across ChatGPT, Claude, Gemini, Perplexity
  → Real-time testing and historical trends
  → Platform-by-platform breakdown

✓ Query Discovery
  → Find queries that cite competitors (but not you)
  → Test any query across all platforms instantly
  → Prioritize optimization efforts

✓ Competitive Intelligence
  → Track up to 10 competitors
  → Share of Voice measurement
  → Citation gap analysis

✓ Content Optimization
  → Get specific recommendations
  → Schema markup validation
  → E-E-A-T improvements

✓ Analytics & Reporting
  → Citation rate trends
  → Platform performance comparison
  → Executive summary exports (PDF)

Result: Systematic LLM-SEO improvement

Core Features​

1. Query Explorer​

Discover what queries cite your content (and your competitors').

Key capabilities:

Test Queries:
• Enter any query → Test across 4 platforms instantly
• See which platforms cite you (✓) or don't (✗)
• View your position in citations (#1, #2, etc.)
• Compare before/after optimization

Query Discovery:
• Import queries from:
  - Google Search Console
  - Ahrefs/SEMrush
  - Manual CSV upload
  - UnrealSEO suggestions

• Auto-score queries (0-100):
  - Citation potential
  - Competition level
  - Business value
  - Current performance

Bulk Operations:
• Test 1000s of queries simultaneously
• Export results to CSV/Excel
• Schedule automated testing
• Alert when citation status changes

Example workflow:
1. Import 500 target queries
2. Test across all platforms (auto)
3. Sort by "Citation Gap Score"
4. Optimize top 20 pages
5. Re-test in 14 days
6. Measure improvement

See: Query Explorer Guide

2. Citation Tracking​

Monitor every time AI platforms mention your brand or content.

Real-time Tracking:

Platforms monitored:
• ChatGPT (GPTBot crawler)
• Claude (Claude-Web crawler)
• Gemini (Google-Extended crawler)
• Perplexity (PerplexityBot crawler)

Citation attributes captured:
• Platform (which AI cited you)
• Query (what question triggered citation)
• Position (rank in citation list)
• Context (how you were mentioned)
• Timestamp (when citation occurred)
• Confidence (AI's certainty level)

Historical data:
• 90-day citation history
• Trend visualization
• Before/after comparisons
• Platform breakdown

Alerts:
• New citation detected
• Citation lost (dropped out)
• Competitor cited (on your query)
• Citation rate milestone (25%, 50%, 75%)

See: Citation Tracking Guide

3. Analytics Dashboard​

Measure what matters with actionable metrics.

Core Metrics:

Citation Rate (CR):
Formula: (Queries where you're cited) / (Total queries tested) × 100

Example: Cited on 45 of 100 queries = 45% CR
Benchmark: 25-40% is good, 50%+ is excellent

AI Share of Voice (ASoV):
Your citations / Total citations across all competitors

Example: Your brand appears in 30% of competitor set citations
Benchmark: Market leader typically has 40-60% ASoV

Answer Equity:
Quality score (0-100%) measuring:
• Attribution accuracy (correct brand representation)
• Context preservation (key details included)
• Competitive fairness (not overly biased to competitors)
• Factual precision (accurate information)

Benchmark: 80%+ is good, 90%+ is excellent

Trend Analysis:
• Week-over-week change
• Month-over-month growth
• Seasonal patterns
• Platform-specific trends

See: Analytics Guide

4. Competitor Analysis​

Benchmark against competitors and identify gaps.

Competitor Tracking:

Add competitors:
1. Enter competitor domain (e.g., competitor.com)
2. UnrealSEO automatically tracks their citations
3. Compare performance side-by-side

Track up to:
• Free plan: 0 competitors
• Standard: 3 competitors
• Pro: 10 competitors
• Enterprise: Unlimited

Competitive metrics:
• Citation share (who's winning?)
• Query overlap (same queries citing both)
• Citation gaps (they're cited, you're not)
• Platform advantage (where you win/lose)

Citation Gap Analysis:
"Competitor X is cited for these 47 queries, but you're not"

→ Prioritized opportunity list
→ Content recommendations
→ Estimated impact if you win citation

Example gap:
Query: "best CRM for small business"
• Competitor cited: ✓ (ChatGPT, Claude, Gemini)
• You cited: ✗ (none)
• Opportunity score: 95/100 (high value, winnable)
→ Optimize your CRM comparison page

See: Competitor Analysis Guide

5. Integrations​

Connect UnrealSEO with your existing tools and workflows.

CMS Integrations:

WordPress:
• Plugin: unrealseo-wordpress
• Features:
  - In-editor citation status display
  - One-click schema markup
  - Citation suggestions per post
  - Bulk optimization tools

Shopify:
• App: UnrealSEO for Shopify
• Features:
  - Product citation tracking
  - Automatic Product schema
  - Collection optimization
  - Review schema generation

Other CMS:
• Webflow (native integration)
• Wix (app available)
• Squarespace (code injection)
• Ghost (integration)
• Custom/headless (API)

Developer Integrations:

REST API:
• Full platform access
• Rate limits: 10K/hour (Pro), 50K/hour (Enterprise)
• SDKs: Python, JavaScript, Ruby, PHP
• Authentication: API key or OAuth 2.0

Webhooks:
• 20+ event types
• Citation created/updated/deleted
• Alert triggered
• Report generated
• Platform status change

CI/CD Integration:
• GitHub Actions workflow
• Automatically test citations on deploy
• Block deployment if citation rate drops
• Post results to Slack/Discord

See: Integrations Overview

How It Works​

Step-by-Step Process​

Step 1: Connect Your Site
├─ Add website URL
├─ UnrealSEO crawls your content
├─ Identifies key pages (blog posts, products, etc.)
└─ Validates schema markup and E-E-A-T signals

Step 2: Define Target Queries
├─ Import from Google Search Console
├─ Or manually add queries
├─ Or use UnrealSEO query suggestions
└─ System scores each query (0-100 opportunity)

Step 3: Initial Testing
├─ UnrealSEO tests all queries across platforms
│   ├─ ChatGPT
│   ├─ Claude
│   ├─ Gemini
│   └─ Perplexity
├─ Captures citation status (cited ✓ or not ✗)
└─ Establishes baseline Citation Rate

Step 4: Optimization
├─ Review recommendations dashboard
│   ├─ High-priority pages to optimize
│   ├─ Specific improvements (schema, E-E-A-T, etc.)
│   └─ Estimated impact
├─ Apply optimizations
│   ├─ Manual editing
│   ├─ Or via CMS plugin (WordPress, Shopify)
│   └─ Or via API (bulk operations)
└─ Re-submit pages to platforms

Step 5: Monitor & Iterate
├─ Automated re-testing (daily/weekly)
├─ Track citation rate trends
├─ Receive alerts when citations change
└─ Continuous improvement loop

Result: Systematic citation rate growth
Week 1: 15% → Week 4: 25% → Month 3: 40%+

Platform Components​

Dashboard​

Central hub for all LLM-SEO activities.

Dashboard sections:

Overview:
• Citation rate (current)
• Week-over-week change
• Top performing pages
• Recent citations
• Platform breakdown

Query Explorer:
• Search/filter queries
• Test new queries
• View citation history
• Bulk operations

Analytics:
• Citation rate trends (graph)
• Share of Voice comparison
• Answer Equity score
• Platform performance matrix

Recommendations:
• Prioritized action items
• Quick wins (high impact, low effort)
• Content gaps
• Schema validation issues

Reports:
• Executive summary (PDF export)
• Custom date ranges
• Competitor comparison
• Export to CSV/Excel

See: Dashboard Overview

API Access​

Programmatic access to all platform features.

API Capabilities:

Queries:
• Create, read, update, delete queries
• Bulk query import
• Test query on-demand
• Get citation history

Analytics:
• Fetch citation rate (current, historical)
• Share of Voice data
• Platform breakdown
• Custom date ranges

Content:
• Submit pages for re-indexing
• Validate schema markup
• Get optimization recommendations

Webhooks:
• Real-time event notifications
• Citation created/lost
• Alert triggered
• Custom integrations (Slack, Discord, etc.)

Rate Limits:
• Free: 100 requests/hour
• Standard: 1,000 requests/hour
• Pro: 10,000 requests/hour
• Enterprise: 50,000 requests/hour

Documentation:
• Interactive API explorer
• Code examples (Python, JS, Ruby, PHP)
• Postman collection
• OpenAPI spec

See: API Reference

Getting Started​

Quick Start (5 Minutes)​

1. Create Account
   URL: https://unrealseo.com/signup
   Free trial: 14 days (no credit card)

2. Add Your Website
   Dashboard → Add Site → Enter URL
   UnrealSEO auto-detects pages

3. Import Queries
   Query Explorer → Import → Google Search Console
   Or manually add 5-10 target queries

4. Run Initial Test
   Select all queries → Test Now
   Wait 30-60 seconds for results

5. Review Baseline
   See your current citation rate
   Identify which platforms cite you

Done! Now you have baseline metrics.

Next steps:
→ Review recommendations
→ Optimize top pages
→ Re-test in 7-14 days
→ Measure improvement

See: Quick Start Guide

Pricing & Plans​

Plan Comparison​

Free Plan: $0/month
├─ 10 queries tracked
├─ 1 website
├─ Weekly citation checks
├─ Basic analytics
└─ Email support (48h response)

Standard Plan: $49/month
├─ 100 queries
├─ 3 websites
├─ Daily citation checks
├─ Full analytics
├─ 3 competitors tracked
└─ Email + chat support (24h)

Pro Plan: $149/month
├─ 500 queries
├─ 10 websites
├─ Real-time testing
├─ Advanced analytics
├─ 10 competitors
├─ API access
└─ Priority support (4h)

Enterprise: Custom pricing
├─ Unlimited queries
├─ Unlimited websites
├─ SSO integration
├─ Data warehouse export
├─ Dedicated support (24/7)
└─ SLA guarantees (99.9% uptime)

Start Free: https://unrealseo.com/pricing

Platform Architecture​

Technology Stack​

Built for scale and reliability:

Infrastructure:
• Cloud: AWS (multi-region)
• CDN: CloudFlare (global distribution)
• Database: PostgreSQL (primary), Redis (cache)
• Uptime: 99.97% (measured over 12 months)

Citation Testing:
• Distributed testing nodes (12 regions)
• Concurrent testing (1000s of queries simultaneously)
• Results cache (15-min freshness)
• Platform API integration (official partnerships)

Security:
• SOC 2 Type II certified
• Data encrypted in transit (TLS 1.3)
• Data encrypted at rest (AES-256)
• GDPR compliant
• Regular penetration testing

Performance:
• API response time: <200ms (p95)
• Dashboard load: <800ms
• Query test time: 18s average (4 platforms)
• 10M+ queries tested monthly

📚 Related Topics​

Platform Deep-Dives:

Getting Started:

Advanced:

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Last updated: 2025-01-18 | Platform version 2.4.0 | Start Free Trial

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